{"id":2848,"date":"2024-05-10T16:51:13","date_gmt":"2024-05-10T14:51:13","guid":{"rendered":"https:\/\/www.zdigitalagency.com\/?p=2848"},"modified":"2026-02-10T22:59:48","modified_gmt":"2026-02-10T21:59:48","slug":"chronique-refonte-de-site-web","status":"publish","type":"post","link":"https:\/\/www.zdigitalagency.com\/fr\/chronique-refonte-de-site-web\/","title":{"rendered":"CHRONIQUE D’UNE REFONTE DE SITE WEB"},"content":{"rendered":"
\n

Que ce soit pour informer, infl\u00e9chir des prises de d\u00e9cisions (lobbying national ou international) ou d\u00e9velopper ses ventes, le digital est devenu central. Parall\u00e8lement, assurer sa pr\u00e9sence sur le web est de plus en plus complexe, avec des contraintes techniques et r\u00e9glementaires en constante \u00e9volution. Il faut a minima \u00eatre conforme au RGPD et \u00e0 la loi, respecter les r\u00e8gles de base du SEO pour \u00eatre r\u00e9f\u00e9renc\u00e9\u2026 L\u2019\u00e8re du \u201cpetit cousin webmaster qui va vous faire un site pour pas cher\u201d est r\u00e9volue.<\/em>
\nSi la plupart des clients l\u2019ont int\u00e9gr\u00e9, pour autant ils ne mesurent pas toujours la quantit\u00e9 de travail que cela implique et, au moment de pr\u00e9senter notre proposition, nous entrons dans la zone de recherche d\u2019\u00e9quilibre subtil entre ce que le client souhaite et ce qu\u2019il est pr\u00eat \u00e0 payer.<\/em><\/p>\n

Cas de figure r\u00e9cent :<\/strong>\u00a0un client institutionnel a besoin de refaire son site internet (\u201cqui n\u2019est plus du tout r\u00e9f\u00e9renc\u00e9 et on ne comprend pas pourquoi\u201d) ainsi que l\u2019extranet qu\u2019il met \u00e0 disposition de ses adh\u00e9rents. Un cahier des charges relativement complet a \u00e9t\u00e9 \u00e9tabli et un budget a \u00e9t\u00e9 pr\u00e9vu. De son propre aveu, le client \u201cn\u2019y conna\u00eet pas grand chose\u201d, il ne dispose d\u2019aucune comp\u00e9tence digitale en interne. De fait, nous d\u00e9couvrons que le site actuel a \u00e9t\u00e9 cr\u00e9\u00e9 il y a plus de 10 ans et qu\u2019il est rest\u00e9 dans son jus (ce qui explique les \u201cprobl\u00e8mes de r\u00e9f\u00e9rencement\u201d).<\/em><\/p>\n

<\/div>\n
PREMIERS ARBITRAGES DIFFICILES :<\/div>\n

Si les demandes pour le site internet ne posent pas de probl\u00e8me particulier, certaines fonctionnalit\u00e9s de l\u2019extranet sont complexes \u00e0 mettre en \u0153uvre et n\u00e9cessitent du d\u00e9veloppement, or le client ne mesure absolument pas la quantit\u00e9 de travail que cela implique.
\nIl nous faut donc chiffrer chaque demande d\u00e9finie dans ce cahier des charges, puis \u00e9tudier ensemble, ligne par ligne, le b\u00e9n\u00e9fice attendu pour chaque fonctionnalit\u00e9. C\u2019est souvent, pour le client, le moment des premi\u00e8res d\u00e9convenues lorsqu\u2019il d\u00e9couvre qu\u2019une fonctionnalit\u00e9 \u00e0 laquelle il tenait co\u00fbte relativement cher et n\u2019apporte aucune rentabilit\u00e9 \u00e9conomique\u2026<\/p>\n

<\/div>\n
DEUXI\u00c8ME PASSAGE D\u00c9LICAT :<\/div>\n

Comme \u00e9voqu\u00e9 plus haut, notre client est conscient de devoir acqu\u00e9rir les connaissances n\u00e9cessaires pour devenir autonome sur les principales mises \u00e0 jour de son futur site web. D\u00e8s le premier entretien, il nous a demand\u00e9 de l\u2019accompagnement et de la formation.
\nLors de nos \u00e9changes, nous percevons peu \u00e0 peu leur faible niveau d\u2019utilisation des outils web, ainsi que leur manque de ma\u00eetrise des outils collaboratifs. Il y aura donc un certain nombre d\u2019heures d\u2019accompagnement et de formation \u00e0 int\u00e9grer dans la proposition. Il s\u2019agit par ailleurs de faire preuve de d\u00e9licatesse pour convaincre le client de son besoin d\u2019acqu\u00e9rir de la comp\u00e9tence, sans la moindre condescendance.<\/p>\n

<\/div>\n
AVOIR UN IMPACT :<\/div>\n

En digital, tout se mesure ! Quelle que soit la strat\u00e9gie digitale mise en place, on peut en calibrer le co\u00fbt en fonction des objectifs, optimiser les actions sur un temps tr\u00e8s court, et calculer le retour sur investissement. En somme, pr\u00e9voir math\u00e9matiquement les r\u00e9sultats. C\u2019est formidablement rassurant pour le client qui sait pour quel objectif pr\u00e9cis il s\u2019engage.
\nN\u00e9anmoins, cet avantage perd de son poids lorsque votre client n\u2019a vraisemblablement pas de culture du chiffre, pas de KPIs mis en place, ses objectifs ne sont m\u00eame pas encore r\u00e9ellement mesur\u00e9s\u2026<\/p>\n

A l\u2019heure actuelle, nous ne savons pas si ce client choisira de travailler avec nous, il y a au d\u00e9part une forte inad\u00e9quation entre ses attentes et son budget. Mais une chose est s\u00fbre, s\u2019il fait ce choix, ce sera passionnant de le faire monter en comp\u00e9tence et de lui faire d\u00e9couvrir les multiples possibilit\u00e9s de succ\u00e8s qui s\u2019offrent \u00e0 lui, car c\u2019est un cas de figure pour lequel nous pouvons avoir un tr\u00e8s gros impact !<\/p>\n

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<\/div>\n
\n
Delphine Guinamard est passionn\u00e9e par le monde digital depuis 2007, elle a d\u00e9velopp\u00e9 un large \u00e9ventail de comp\u00e9tences digitales en g\u00e9rant son propre site E-commerce pendant 8 ans. Formation de d\u00e9veloppeur commercial. Orient\u00e9e client. Forte capacit\u00e9 d\u2019organisation et de mise en place de processus. Formatrice avec 7 ans d\u2019exp\u00e9rience en formation commerciale et 9 ans d\u2019exp\u00e9rience en gestion commerciale.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Que ce soit pour informer, infl\u00e9chir des prises de d\u00e9cisions (lobbying national ou international) ou d\u00e9velopper ses ventes, le digital est devenu central. Parall\u00e8lement, assurer sa pr\u00e9sence sur le web…<\/p>\n","protected":false},"author":2,"featured_media":2431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[53,29],"tags":[50,42,47,40],"class_list":{"0":"post-2848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices-fr","8":"category-non-classifiee","9":"tag-content-marketing-fr","10":"tag-digital-strategy-fr","11":"tag-marketing-fr","12":"tag-web-dev-fr"},"acf":[],"yoast_head":"\nCHRONIQUE D'UNE REFONTE DE SITE WEB - Z Digital Agency<\/title>\n<meta name=\"description\" content=\"Les choses auxquelles faire attention lors de la refonte d'un site web. 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