{"id":3099,"date":"2024-04-04T15:54:40","date_gmt":"2024-04-04T13:54:40","guid":{"rendered":"https:\/\/www.zdigitalagency.com\/?p=3099"},"modified":"2026-02-10T15:55:58","modified_gmt":"2026-02-10T14:55:58","slug":"strategie-digitale-fintech-interview-alexandre-gaillard","status":"publish","type":"post","link":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/","title":{"rendered":"STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO D&rsquo;INVESTGLASS &#8211; ALEXANDRE GAILLARD"},"content":{"rendered":"<p><a href=\"https:\/\/www.investglass.com\/en\/\"><em>Investglass<\/em><\/a><em> est une entreprise suisse qui propose une solution compl\u00e8te d&rsquo;automatisation des ventes aux banquiers et aux gestionnaires d&rsquo;investissement<\/em>.<\/p>\n<p><em>Le responsable de Z Digital Agency, Timoth\u00e9e Bardet, a souhait\u00e9 interviewer Alexandre Gaillard, CEO d&rsquo;Investglass, car cette soci\u00e9t\u00e9 FinTech est \u00e0 la t\u00eate du changement d&rsquo;\u00e9chelle massif qui se produit dans le secteur bancaire : automatisation des ventes, personnalisation et \u00e9volution de la valeur ajout\u00e9e.<\/em><\/p>\n<p><strong>Quelle est ta vision des changements sur le march\u00e9 des investisseurs professionnels ?<\/strong><\/p>\n<p>Les ventes s&rsquo;automatisent gr\u00e2ce \u00e0 un taux d&rsquo;acceptation des technologies beaucoup plus \u00e9lev\u00e9. Il y a quatre ans, la plupart des banquiers me disaient : \u00ab\u00a0Je n&rsquo;utiliserai jamais un syst\u00e8me d&rsquo;automatisation des ventes\u00a0\u00bb.<\/p>\n<p>Aujourd&rsquo;hui, 200 utilisateurs et 40 entreprises plus tard, les banquiers et les gestionnaires d&rsquo;investissement disent : \u00ab\u00a0Je ne supporte plus de faire des t\u00e2ches \u00e0 faible valeur ajout\u00e9e\u00a0\u00bb.<\/p>\n<p>Le march\u00e9 a chang\u00e9 :<\/p>\n<ul>\n<li>Pour les banquiers qui partent parce que les banques vieillissent et deviennent plus lentes, pour ouvrir leurs propres family offices.<\/li>\n<li>Pour les gestionnaires d&rsquo;investissement parce que la gestion discr\u00e9tionnaire est en train d&rsquo;\u00eatre prise en charge par des robots-conseillers.<\/li>\n<li>Pour le march\u00e9 de la gestion des investissements, qui devient de plus en plus fragment\u00e9 et r\u00e9glement\u00e9, ce qui a un impact consid\u00e9rable sur sa structure de co\u00fbts.<\/li>\n<\/ul>\n<p>La question est devenue : O\u00f9 est ta nouvelle valeur ajout\u00e9e ?<\/p>\n<p>L&rsquo;\u00e9conomie de la connaissance est devenue obsol\u00e8te. Fournir des informations sur le march\u00e9 \u00e0 des clients enti\u00e8rement connect\u00e9s n&rsquo;apporte aucune valeur ajout\u00e9e. Le nouveau paradigme est une exp\u00e9rience individualis\u00e9e. Ce qui \u00e9tait un service payant il y a 10 ans est aujourd&rsquo;hui gratuit. Les services payants d&rsquo;aujourd&rsquo;hui seront \u00e9galement gratuits demain. Les banquiers qui ne s&rsquo;adapteront pas devront augmenter leurs frais de gestion et inventer de nouveaux services \u00e0 valeur ajout\u00e9e pour leurs clients.<\/p>\n<p>Le plus grand d\u00e9fi actuel pour les gestionnaires d&rsquo;investissement : comment servir un client avec 50K CHF et un client avec 50M CHF avec une valeur ajout\u00e9e sur mesure ? La r\u00e9ponse passe par une \u00ab\u00a0automatisation de l&rsquo;individualisation de masse\u00a0\u00bb, un oxymore qui r\u00e9v\u00e8le les besoins en solutions technologiques.<\/p>\n<h3><strong>Quelle est la strat\u00e9gie de diff\u00e9renciation d&rsquo;Investglass par rapport aux solutions existantes de CRM\/Portail client ?<\/strong><\/h3>\n<p>Les solutions alternatives pour g\u00e9rer un large portefeuille de clients sont Salesforce ou d&rsquo;autres CRM, n\u00e9cessitant une forte personnalisation pour s&rsquo;adapter au flux de travail des clients dans ce secteur. Investglass est une solution CRM pr\u00eate \u00e0 l&#8217;emploi, offrant une automatisation compl\u00e8te (contenu, portail client et persona d&rsquo;investissement bas\u00e9 sur l&rsquo;IA) pour tous les clients d&rsquo;un gestionnaire d&rsquo;investissement.<\/p>\n<h3><strong>Quelle est l&rsquo;utilisation de l&rsquo;intelligence artificielle faite par Investglass ?<\/strong><\/h3>\n<ol>\n<li>Investglass utilise des algorithmes structur\u00e9s pour relier les donn\u00e9es d\u00e9claratives, la corr\u00e9lation avec les pairs et les classes d&rsquo;actifs, automatisant le travail de l&rsquo;ancien directeur commercial dans un outil, de mani\u00e8re transparente. \u00ab\u00a0Je peux dessiner l&rsquo;algorithme si un client me le demande\u00a0\u00bb, nous a dit Alexandre Gaillard.<\/li>\n<li>Investglass utilise des algorithmes non structur\u00e9s sur les donn\u00e9es des clients pour apporter une image compl\u00e8te du client au gestionnaire d&rsquo;investissement, apprenant par exemple \u00e0 rep\u00e9rer un client investissant en dehors de la classe d&rsquo;actifs qu&rsquo;il a d\u00e9clar\u00e9e initialement, pour mieux servir ce client avec des contenus et des propositions pertinents.<\/li>\n<\/ol>\n<h3><strong>Quels sont les deux plus grands d\u00e9fis d&rsquo;Investglass \u00e0 l&rsquo;heure actuelle ?<\/strong><\/h3>\n<ul>\n<li>Le positionnement : Investglass est un service de bout en bout, parfois complexe \u00e0 positionner sur le march\u00e9. En effet, ce service hybride et sur-mesure destin\u00e9 aux charg\u00e9s d&rsquo;affaires en investissement comprend une IA, un CRM, un CMS et un Portail Client. Un d\u00e9fi r\u00e9current dans le monde de la Fintech qui fusionne souvent les cycles clients en un seul workflow.<\/li>\n<li>Ventes : gagner des parts de march\u00e9 en Europe. Le march\u00e9 est en train de s&rsquo;\u00e9vang\u00e9liser en ce moment. M\u00eame si les gestionnaires sont conscients des changements en cours, Investglass est encore une petite entreprise suisse, ce qui n\u00e9cessite une approche en face \u00e0 face pour convaincre les gestionnaires d&rsquo;investissement.<\/li>\n<\/ul>\n<p>Une strat\u00e9gie digitale sera activ\u00e9e \u00e0 l&rsquo;avenir, en utilisant les atouts cl\u00e9s de cette Fintech : ses clients (les gestionnaires d&rsquo;investissement qui ont gagn\u00e9 du temps et apport\u00e9 de la valeur ajout\u00e9e \u00e0 leurs clients en portefeuille) et son \u00e9quipe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investglass est une entreprise suisse qui propose une solution compl\u00e8te d&rsquo;automatisation des ventes aux banquiers et aux gestionnaires d&rsquo;investissement. Le responsable de Z Digital Agency, Timoth\u00e9e Bardet, a souhait\u00e9 interviewer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[48,50,49,42],"class_list":{"0":"post-3099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-classifiee","8":"tag-branding-fr","9":"tag-content-marketing-fr","10":"tag-design-fr","11":"tag-digital-strategy-fr"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO D&#039;INVESTGLASS - ALEXANDRE GAILLARD - Z Digital Agency<\/title>\n<meta name=\"description\" content=\"Quel avenir pour l&#039;industrie bancaire en Suisse ? Alexandre Gaillard, CEO d&#039;Investglass r\u00e9pond aux questions de strat\u00e9gie digitale de Z Digital Agency Manager.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO D&#039;INVESTGLASS - ALEXANDRE GAILLARD - Z Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Quel avenir pour l&#039;industrie bancaire en Suisse ? Alexandre Gaillard, CEO d&#039;Investglass r\u00e9pond aux questions de strat\u00e9gie digitale de Z Digital Agency Manager.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/\" \/>\n<meta property=\"og:site_name\" content=\"Z Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zdigitalagencyCH\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-04T13:54:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T14:55:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2024\/04\/Fintech-interview-Investglass-CEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"471\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Z Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Z Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/\"},\"author\":{\"name\":\"Z Team\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/0cbe13a319630eeefd0e9f2789763a53\"},\"headline\":\"STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO D&rsquo;INVESTGLASS &#8211; ALEXANDRE GAILLARD\",\"datePublished\":\"2024-04-04T13:54:40+00:00\",\"dateModified\":\"2026-02-10T14:55:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/\"},\"wordCount\":730,\"publisher\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2024\/04\/Fintech-interview-Investglass-CEO.png\",\"keywords\":[\"BRANDING\",\"CONTENT MARKETING\",\"DESIGN\",\"DIGITAL STRATEGY\"],\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/\",\"url\":\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/\",\"name\":\"STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO D'INVESTGLASS - ALEXANDRE GAILLARD - Z Digital Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2024\/04\/Fintech-interview-Investglass-CEO.png\",\"datePublished\":\"2024-04-04T13:54:40+00:00\",\"dateModified\":\"2026-02-10T14:55:58+00:00\",\"description\":\"Quel avenir pour l'industrie bancaire en Suisse ? Alexandre Gaillard, CEO d'Investglass r\u00e9pond aux questions de strat\u00e9gie digitale de Z Digital Agency Manager.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#primaryimage\",\"url\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2024\/04\/Fintech-interview-Investglass-CEO.png\",\"contentUrl\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2024\/04\/Fintech-interview-Investglass-CEO.png\",\"width\":790,\"height\":471},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.zdigitalagency.com\/fr\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO D&rsquo;INVESTGLASS &#8211; ALEXANDRE GAILLARD\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#website\",\"url\":\"https:\/\/www.zdigitalagency.com\/fr\/\",\"name\":\"Z Digital Agency\",\"description\":\"A unique collective web and marketing agency in Switzerland and Europe\",\"publisher\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#organization\"},\"alternateName\":\"ZDA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zdigitalagency.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#organization\",\"name\":\"Z Digital Agency\",\"alternateName\":\"ZDA\",\"url\":\"https:\/\/www.zdigitalagency.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2023\/06\/cropped-rsz_1zda_-_logotype_-_planche_zda_-_logo_-_short_sticker_shadow_-_blue.png\",\"contentUrl\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2023\/06\/cropped-rsz_1zda_-_logotype_-_planche_zda_-_logo_-_short_sticker_shadow_-_blue.png\",\"width\":512,\"height\":512,\"caption\":\"Z Digital Agency\"},\"image\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/zdigitalagencyCH\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/0cbe13a319630eeefd0e9f2789763a53\",\"name\":\"Z Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5913c85e691067f27a23d807914b7349df8c3726e6111bd0a3b90ba85f697a3f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5913c85e691067f27a23d807914b7349df8c3726e6111bd0a3b90ba85f697a3f?s=96&d=mm&r=g\",\"caption\":\"Z Team\"},\"sameAs\":[\"https:\/\/www.zdigitalagency.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO D'INVESTGLASS - ALEXANDRE GAILLARD - Z Digital Agency","description":"Quel avenir pour l'industrie bancaire en Suisse ? Alexandre Gaillard, CEO d'Investglass r\u00e9pond aux questions de strat\u00e9gie digitale de Z Digital Agency Manager.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/","og_locale":"fr_FR","og_type":"article","og_title":"STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO D'INVESTGLASS - ALEXANDRE GAILLARD - Z Digital Agency","og_description":"Quel avenir pour l'industrie bancaire en Suisse ? Alexandre Gaillard, CEO d'Investglass r\u00e9pond aux questions de strat\u00e9gie digitale de Z Digital Agency Manager.","og_url":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/","og_site_name":"Z Digital Agency","article_publisher":"https:\/\/www.facebook.com\/zdigitalagencyCH\/","article_published_time":"2024-04-04T13:54:40+00:00","article_modified_time":"2026-02-10T14:55:58+00:00","og_image":[{"width":790,"height":471,"url":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2024\/04\/Fintech-interview-Investglass-CEO.png","type":"image\/png"}],"author":"Z Team","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Z Team","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#article","isPartOf":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/"},"author":{"name":"Z Team","@id":"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/0cbe13a319630eeefd0e9f2789763a53"},"headline":"STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO D&rsquo;INVESTGLASS &#8211; ALEXANDRE GAILLARD","datePublished":"2024-04-04T13:54:40+00:00","dateModified":"2026-02-10T14:55:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/"},"wordCount":730,"publisher":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2024\/04\/Fintech-interview-Investglass-CEO.png","keywords":["BRANDING","CONTENT MARKETING","DESIGN","DIGITAL STRATEGY"],"articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/","url":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/","name":"STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO D'INVESTGLASS - ALEXANDRE GAILLARD - Z Digital Agency","isPartOf":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#primaryimage"},"image":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2024\/04\/Fintech-interview-Investglass-CEO.png","datePublished":"2024-04-04T13:54:40+00:00","dateModified":"2026-02-10T14:55:58+00:00","description":"Quel avenir pour l'industrie bancaire en Suisse ? Alexandre Gaillard, CEO d'Investglass r\u00e9pond aux questions de strat\u00e9gie digitale de Z Digital Agency Manager.","breadcrumb":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#primaryimage","url":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2024\/04\/Fintech-interview-Investglass-CEO.png","contentUrl":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2024\/04\/Fintech-interview-Investglass-CEO.png","width":790,"height":471},{"@type":"BreadcrumbList","@id":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-alexandre-gaillard\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.zdigitalagency.com\/fr\/home\/"},{"@type":"ListItem","position":2,"name":"STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO D&rsquo;INVESTGLASS &#8211; ALEXANDRE GAILLARD"}]},{"@type":"WebSite","@id":"https:\/\/www.zdigitalagency.com\/fr\/#website","url":"https:\/\/www.zdigitalagency.com\/fr\/","name":"Z Digital Agency","description":"A unique collective web and marketing agency in Switzerland and Europe","publisher":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/#organization"},"alternateName":"ZDA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zdigitalagency.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.zdigitalagency.com\/fr\/#organization","name":"Z Digital Agency","alternateName":"ZDA","url":"https:\/\/www.zdigitalagency.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2023\/06\/cropped-rsz_1zda_-_logotype_-_planche_zda_-_logo_-_short_sticker_shadow_-_blue.png","contentUrl":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2023\/06\/cropped-rsz_1zda_-_logotype_-_planche_zda_-_logo_-_short_sticker_shadow_-_blue.png","width":512,"height":512,"caption":"Z Digital Agency"},"image":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zdigitalagencyCH\/"]},{"@type":"Person","@id":"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/0cbe13a319630eeefd0e9f2789763a53","name":"Z Team","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5913c85e691067f27a23d807914b7349df8c3726e6111bd0a3b90ba85f697a3f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5913c85e691067f27a23d807914b7349df8c3726e6111bd0a3b90ba85f697a3f?s=96&d=mm&r=g","caption":"Z Team"},"sameAs":["https:\/\/www.zdigitalagency.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/posts\/3099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/comments?post=3099"}],"version-history":[{"count":2,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/posts\/3099\/revisions"}],"predecessor-version":[{"id":3112,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/posts\/3099\/revisions\/3112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/media\/2417"}],"wp:attachment":[{"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/media?parent=3099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/categories?post=3099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/tags?post=3099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}