{"id":3105,"date":"2024-03-19T15:40:12","date_gmt":"2024-03-19T14:40:12","guid":{"rendered":"https:\/\/www.zdigitalagency.com\/?p=3105"},"modified":"2026-02-10T15:56:21","modified_gmt":"2026-02-10T14:56:21","slug":"strategie-digitale-fintech-interview-dan-amar","status":"publish","type":"post","link":"https:\/\/www.zdigitalagency.com\/fr\/strategie-digitale-fintech-interview-dan-amar\/","title":{"rendered":"STRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO DE FOXSTONE – DAN AMAR"},"content":{"rendered":"

Foxstone<\/em><\/a> est une startup suisse qui propose une plateforme d’investissement immobilier en crowdfunding \u00e0 partir de 25’000 CHF.<\/em><\/p>\n

Le responsable de <\/em>Z Digital Agency<\/em><\/a>, Timoth\u00e9e Bardet, a souhait\u00e9 interviewer Dan Amar, CEO de Foxstone, car cette startup dessine l’avenir de l’industrie de la PropTech, avec une simplification et une d\u00e9mocratisation des processus pour les investissements immobiliers<\/em>.<\/p>\n

Quelle est ta vision du march\u00e9 immobilier suisse aujourd’hui, et dans 5 ans ?<\/h3>\n

Le march\u00e9 de l’immobilier en Suisse est tr\u00e8s encombr\u00e9 et avec des divergences \u00e9videntes. Le march\u00e9 est connu pour son manque de transparence, pour toutes les parties prenantes. Par cons\u00e9quent, il conduit \u00e0 un certain nombre de domaines o\u00f9 les startups Fintech ont de nombreuses opportunit\u00e9s.<\/p>\n

Cependant, le march\u00e9 suisse de l’immobilier est un march\u00e9 lent \u00e0 adopter.<\/p>\n

N\u00e9anmoins, les services immobiliers n’auront pas d’autre choix que de se digitaliser, pour op\u00e9rer un meilleur service \u00e0 moindre co\u00fbt.<\/p>\n

Pour les soci\u00e9t\u00e9s de gestion immobili\u00e8re, m\u00eame si la digitalisation est en route, ce ne sera pas une question critique car l’impact de son co\u00fbt sur les rendements des fonds d’investissement est marginal.<\/p>\n

Il n’y a pas de r\u00e9elle tendance affectant le niveau de rendement, mais la digitalisation offrira simplement quelques parts de march\u00e9 \u00e0 de nouveaux acteurs, affectant l’ancien \u00e9quilibre entre les parties prenantes.<\/p>\n

En effet, les petits acteurs seront plus agiles pour se structurer et apporter une valeur d’ex\u00e9cution plus \u00e9lev\u00e9e, tout en \u00e9vitant le co\u00fbt des r\u00e9glementations lourdes.<\/p>\n

Quels sont les plus grands d\u00e9fis de Foxstone \u00e0 l’heure actuelle ?<\/h3>\n

Foxstone est actuellement en train de construire sa communaut\u00e9 d’investisseurs et son flux de transactions immobili\u00e8res. C’est notre priorit\u00e9.<\/p>\n

Quelle est la strat\u00e9gie de diff\u00e9renciation de Foxstone pour atteindre les investisseurs immobiliers ?<\/h3>\n

Nos clients id\u00e9aux sont \u00e0 la fois des fonds d’investissement et des investisseurs particuliers. Avec une digitalisation compl\u00e8te du processus et un ticket minimum \u00e0 partir de 25’000 CHF, Foxstone permet une approche plus large et plus rapide de l’investissement immobilier.<\/p>\n

Comment une FinTech peut-elle convaincre les investisseurs immobiliers traditionnels ?<\/h3>\n

La concurrence a d\u00e9j\u00e0 prouv\u00e9 notre mod\u00e8le d’affaires. Il existe un besoin pour des capacit\u00e9s de gestion des investissements meilleures et plus larges. 200 millions de francs suisses ont d\u00e9j\u00e0 \u00e9t\u00e9 investis avec cette nouvelle approche.<\/p>\n

Cependant pour qu’une startup FinTech r\u00e9ussisse \u00e0 convaincre les investisseurs, quatre crit\u00e8res doivent \u00eatre v\u00e9rifi\u00e9s :<\/p>\n

    \n
  • la taille du flux de transactions existant<\/li>\n
  • la cr\u00e9dibilit\u00e9 de la FinTech : l’exp\u00e9rience de son \u00e9quipe (et les licences si n\u00e9cessaire)<\/li>\n
  • l’ex\u00e9cution : peut-elle fournir un service meilleur, plus rapide (et moins cher) ?<\/li>\n
  • les investisseurs de l’entreprise apportent \u00e9galement de la cr\u00e9dibilit\u00e9.<\/li>\n<\/ul>\n

    Pour Foxstone, certains \u00e9l\u00e9ments cl\u00e9s suppl\u00e9mentaires nous aident \u00e0 convaincre de nouveaux investisseurs :<\/p>\n

      \n
    • nos partenaires, certains des principaux acteurs en Suisse<\/li>\n
    • les t\u00e9moignages apr\u00e8s que certaines affaires aient \u00e9t\u00e9 conclues via Foxstone<\/li>\n
    • les t\u00e9moignages d’autres parties prenantes d’une transaction immobili\u00e8re typique, comme les banques par exemple.<\/li>\n<\/ul>\n

      Comment d\u00e9crirais-tu la strat\u00e9gie num\u00e9rique de Foxstone ?<\/h3>\n

      En plus de notre port\u00e9e directe vers les fonds ouverts et innovants, nous tirons parti de la communaut\u00e9 en ligne sur les r\u00e9seaux professionnels et sociaux, puisque le ticket minimum commence \u00e0 25’000CHF.<\/p>\n

      Les magazines, les conf\u00e9rences et les meetups sont \u00e9galement un bon moyen d’expliquer notre diff\u00e9renciation et de nouer des relations.<\/p>\n

      Enfin avec sa connaissance du march\u00e9 et des tendances, Foxstone vise \u00e0 devenir un leader d’opinion, en fournissant des contenus en ligne pour sa communaut\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Foxstone est une startup suisse qui propose une plateforme d’investissement immobilier en crowdfunding \u00e0 partir de 25’000 CHF. Le responsable de Z Digital Agency, Timoth\u00e9e Bardet, a souhait\u00e9 interviewer Dan…<\/p>\n","protected":false},"author":1,"featured_media":2413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[42,47],"class_list":["post-3105","post","type-post","status-publish","format-standard","has-post-thumbnail","category-non-classifiee","tag-digital-strategy-fr","tag-marketing-fr"],"acf":[],"yoast_head":"\nSTRAT\u00c9GIE DIGITALE FINTECH INTERVIEW DU CEO DE FOXSTONE - DAN AMAR - Z Digital Agency<\/title>\n<meta name=\"description\" content=\"Conseils et bonnes pratiques en mati\u00e8re de gestion des produits. 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