{"id":3902,"date":"2025-04-10T12:45:15","date_gmt":"2025-04-10T10:45:15","guid":{"rendered":"https:\/\/www.zdigitalagency.com\/?p=3902"},"modified":"2026-02-10T22:55:09","modified_gmt":"2026-02-10T21:55:09","slug":"ia-appliquee-aux-pme-au-dela-du-hype","status":"publish","type":"post","link":"https:\/\/www.zdigitalagency.com\/fr\/ia-appliquee-aux-pme-au-dela-du-hype\/","title":{"rendered":"L&rsquo;IA appliqu\u00e9e aux PME : au-del\u00e0 du hype"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n<h2><span style=\"font-weight: 400;\">Plan \u00e9prouv\u00e9 en 5 \u00e9tapes pour les PME souhaitant innover en IA<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">Bas\u00e9 sur 24 mois d\u2019impl\u00e9mentations concr\u00e8tes d\u2019IA chez Z Digital Agency<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">D\u00e9m\u00ealez le hype autour de l\u2019IA<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Soyons honn\u00eates : LinkedIn regorge de publications de soi-disant \u00ab ing\u00e9nieurs de prompts \u00bb promettant des miracles enti\u00e8rement automatis\u00e9s. Vous commentez un post et recevez une automatisation compl\u00e8te que vous n\u2019utiliserez jamais. Mais l\u2019IA dans le monde r\u00e9el, ce n\u2019est pas aussi simple. Cela repose sur la qualit\u00e9 des donn\u00e9es, l\u2019entra\u00eenement et une architecture multi-niveaux qui produit des r\u00e9sultats tangibles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chez Z Digital Agency, nous avons pass\u00e9 deux ans dans les tranch\u00e9es de l\u2019IA, affinant un processus et une mentalit\u00e9 solides \u2013 que ce soit avec des solutions low-code ou enti\u00e8rement personnalis\u00e9es. Dans cet article, nous partageons les 5 \u00e9tapes pour utiliser l\u2019IA dans les PME suisses et europ\u00e9ennes, des petits aux grands projets, afin que vous puissiez exploiter l\u2019IA pour une efficacit\u00e9 interne et un impact externe.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Feuille de route en 5 \u00e9tapes pour la croissance des PME avec l\u2019IA<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Automatisation compl\u00e8te d\u2019Excel : Domptez la b\u00eate des donn\u00e9es<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pourquoi :<\/b><span style=\"font-weight: 400;\"> La plupart des entreprises vivent dans des spreadsheets, perdant des heures \u00e0 restructurer des donn\u00e9es d\u00e9sorganis\u00e9es.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comment :<\/b><span style=\"font-weight: 400;\"> Utiliser des outils pilot\u00e9s par l\u2019IA pour traiter rapidement et pr\u00e9cis\u00e9ment d\u2019\u00e9normes ensembles de donn\u00e9es dans Excel ou Google Sheets.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exemple :<\/b><span style=\"font-weight: 400;\"> Nous avons compil\u00e9 des milliers de points de donn\u00e9es sur des fournisseurs de transport dans le monde (gares routi\u00e8res en Asie) et les avons transform\u00e9s en contenu SEO localis\u00e9. Un autre projet a traduit des dizaines de milliers de lignes en 24 langues, r\u00e9duisant drastiquement la charge de travail humaine.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Niveau :<\/b><span style=\"font-weight: 400;\"> Principalement ing\u00e9nierie de prompts, choix du bon mod\u00e8le (Sonnet excelle \u00e0 trouver des donn\u00e9es, les mod\u00e8les Open.AI sont meilleurs pour comprendre les donn\u00e9es non structur\u00e9es).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b>Astuce pro :<\/b><span style=\"font-weight: 400;\"> L\u2019IA g\u00e9n\u00e9rative excelle avec les donn\u00e9es non structur\u00e9es, alors laissez-la automatiser les t\u00e2ches r\u00e9p\u00e9titives d\u2019Excel \u2013 certaines co\u00fbtent aussi peu que 2 $ pour 50 000 lignes.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Rapports Automatis\u00e9s et Contenu SEO<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pourquoi :<\/b><span style=\"font-weight: 400;\"> Les donn\u00e9es non structur\u00e9es peuvent valoir de l\u2019or en SEO si elles sont bien g\u00e9r\u00e9es. La moiti\u00e9 des cols blancs passent leur temps \u00e0 cr\u00e9er des bilans\u2026<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comment :<\/b><span style=\"font-weight: 400;\"> Combiner plusieurs sources de donn\u00e9es et g\u00e9n\u00e9rer automatiquement du contenu optimis\u00e9 en masse, que ce soit un tableau de bord ou du contenu SEO.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exemple :<\/b><span style=\"font-weight: 400;\"> \u00c0 partir des donn\u00e9es mondiales sur le transport de l\u2019exemple pr\u00e9c\u00e9dent, nous avons produit 4 \u00e0 5 paragraphes de texte SEO pr\u00eat pour HTML par entr\u00e9e, t\u00e9l\u00e9charg\u00e9s sans effort via CSV dans la base de donn\u00e9es d\u2019un client. Plus rapide, plus pr\u00e9cis et \u00e9volutif. Un autre cas d\u2019usage a consist\u00e9 \u00e0 transformer TOUTES les donn\u00e9es et rapports pass\u00e9s d\u2019une entreprise (PDF, Excel, images\u2026) en un tableau de bord SEO et UX convivial, mettant en avant leur expertise et leurs donn\u00e9es historiques pour les clients potentiels.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b>Astuce pro :<\/b><span style=\"font-weight: 400;\"> Si c\u2019est non structur\u00e9 et n\u00e9cessite un retraitement des donn\u00e9es, faites appel \u00e0 l\u2019IA.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zdigitalagency.com\/fr\/contact\/\"><img decoding=\"async\" class=\"aligncenter wp-image-5632 size-full\" src=\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2026\/01\/CTA-TIM-FOND-BLEU-FR.png\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2026\/01\/CTA-TIM-FOND-BLEU-FR.png 600w, https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2026\/01\/CTA-TIM-FOND-BLEU-FR-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n3. Agents multi-\u00e9tapes : Au-del\u00e0 des simples \u00ab workflows \u00bb<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pourquoi :<\/b><span style=\"font-weight: 400;\"> La v\u00e9ritable IA, ce n\u2019est pas juste \u00ab ChatGPT \u00bb. Il s\u2019agit de cr\u00e9er des agents qui pensent et r\u00e9it\u00e8rent. Mais les agents ne sont pas non plus des workflows pr\u00e9d\u00e9termin\u00e9s avec un mod\u00e8le de langage \u00e0 chaque \u00e9tape.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comment :<\/b><span style=\"font-weight: 400;\"> Construire un syst\u00e8me orchestr\u00e9 qui boucle de mani\u00e8re autonome, recherche les meilleurs mots-cl\u00e9s SEO, applique les lignes directrices de la marque et relie les contenus associ\u00e9s. En gros : cr\u00e9ez un agent avec acc\u00e8s \u00e0 des outils, sans lui dire quand ni dans quel ordre les utiliser.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exemple :<\/b><span style=\"font-weight: 400;\"> Nous avons d\u00e9velopp\u00e9 un agent intelligent unique qui :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Recherche des clusters SEO pertinents<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">G\u00e9n\u00e8re du contenu align\u00e9 sur la marque<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Relie automatiquement aux pages internes<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Stocke la m\u00e9moire pour connecter contenu nouveau et ancien<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Am\u00e9liore les r\u00e9sultats en bouclant autant que n\u00e9cessaire<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Insight cl\u00e9 :<\/b><span style=\"font-weight: 400;\"> M\u00eame avec des plateformes low-code comme <a href=\"https:\/\/n8n.io\/\">n8n<\/a>, il faut une mentalit\u00e9 de d\u00e9veloppeur pour garantir une sortie de haute qualit\u00e9 et une optimisation des tokens.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Plateformes SaaS internes : une approche structur\u00e9e<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pourquoi :<\/b><span style=\"font-weight: 400;\"> Les syst\u00e8mes multi-agents ont besoin d\u2019un foyer \u2013 une plateforme qui centralise les outils, les donn\u00e9es et les r\u00f4les utilisateurs.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comment :<\/b><span style=\"font-weight: 400;\"> Construire un SaaS interne s\u00e9curis\u00e9 (par exemple avec le framework Laravel) pour h\u00e9berger les agents, stocker les sorties et g\u00e9rer les acc\u00e8s.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exemple :<\/b><span style=\"font-weight: 400;\"> Pour un client mondial, nous avons int\u00e9gr\u00e9 un agent IA qui g\u00e9n\u00e8re automatiquement des images promotionnelles et du contenu web en bouclant avec des LLM d\u2019id\u00e9ation et des scripts d\u2019\u00e9dition Adobe. Tout est sauvegard\u00e9, r\u00e9utilisable et contr\u00f4l\u00e9 par des permissions bas\u00e9es sur les r\u00f4les.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">5. Solutions orient\u00e9es clients : le niveau boss<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pourquoi :<\/b><span style=\"font-weight: 400;\"> Les solutions IA externes peuvent r\u00e9volutionner la d\u00e9couverte, les ventes et le support \u2013 mais n\u00e9cessitent une planification minutieuse.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comment :<\/b><b><br \/>\n<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Adopter une approche multi-modale pour r\u00e9pondre \u00e0 divers besoins utilisateurs (images, voix, texte, mais aussi multi-plateforme : WhatsApp, chat, API, Meta).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Affiner les mod\u00e8les pour correspondre \u00e0 la voix de votre marque. Utilisez notre technique de r\u00e9tro-ing\u00e9nierie.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Utiliser des frameworks d\u2019orchestration robustes avec une g\u00e9n\u00e9ration augment\u00e9e par r\u00e9cup\u00e9ration (RAG) s\u00e9curis\u00e9e. Un agent, plusieurs outils disponibles, incluant un moyen de r\u00e9cup\u00e9rer vos propres donn\u00e9es.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Mettre en place des syst\u00e8mes multi-agents qui r\u00e9visent les sorties avant livraison.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Impl\u00e9menter une maintenance et une optimisation continues.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>La v\u00e9rit\u00e9 :<\/b><span style=\"font-weight: 400;\"> Un grand mod\u00e8le de langage avec un RAG basique, c\u2019est comme un stagiaire non form\u00e9 ayant acc\u00e8s \u00e0 tout votre syst\u00e8me de fichiers chaotique. Pas id\u00e9al pour une premi\u00e8re impression.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Surmontez les Pr\u00e9occupations de S\u00e9curit\u00e9 et de Qualit\u00e9 de l\u2019IA<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u00e9bergez votre propre mod\u00e8le :<\/b><span style=\"font-weight: 400;\"> Un <a href=\"https:\/\/mistral.ai\/news\/announcing-mistral-7b\">mod\u00e8le Mistral 7B<\/a> peut fonctionner sur vos propres serveurs pour moins de 400 CHF\/mois. Associez-le \u00e0 RAG pour une performance pr\u00e9cise et priv\u00e9e.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u00e9bergez votre propre plateforme d\u2019orchestration :<\/b><span style=\"font-weight: 400;\"> Si vous utilisez n8n pour cr\u00e9er des agents, ne l\u2019utilisez pas en production ! H\u00e9bergez plut\u00f4t cette plateforme open-source sur votre propre serveur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adoptez un cloud s\u00e9curis\u00e9 :<\/b><span style=\"font-weight: 400;\"> AWS et d\u2019autres fournisseurs proposent des clusters priv\u00e9s. Vos donn\u00e9es ne sont pas utilis\u00e9es pour entra\u00eener des mod\u00e8les. Lisez bien les petites lignes, surtout chez Microsoft.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contr\u00f4lez votre ton de marque :<\/b><span style=\"font-weight: 400;\"> Entra\u00eenez l\u2019IA sur votre contenu unique et votre style de marque plut\u00f4t que sur des mod\u00e8les g\u00e9n\u00e9riques.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>La cr\u00e9ativit\u00e9 humaine compte encore :<\/b><span style=\"font-weight: 400;\"> L\u2019IA scale la production, mais elle ne remplace pas la cr\u00e9ativit\u00e9 et la supervision humaines.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Pourquoi travailler avec une agence IA en Suisse et en Europe ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pendant 24 mois, nous avons prouv\u00e9 que l\u2019IA fonctionne quand le hype est remplac\u00e9 par une vraie strat\u00e9gie. Nous nous concentrons sur :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Processus sur mesure :<\/b><span style=\"font-weight: 400;\"> Adapter l\u2019IA \u00e0 vos objectifs uniques.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expertise technique :<\/b><span style=\"font-weight: 400;\"> Des d\u00e9veloppeurs qui construisent des syst\u00e8mes stables et \u00e9volutifs.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Formation continue :<\/b><span style=\"font-weight: 400;\"> Donner aux \u00e9quipes internes les moyens de prendre la rel\u00e8ve \u00e9ventuellement.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintenance et optimisation :<\/b><span style=\"font-weight: 400;\"> Surveiller les plateformes IA pour qu\u2019elles restent pertinentes et pr\u00e9cises.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Pr\u00eats \u00e0 construire quelque chose qui fonctionne ?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Contactez <\/span><a href=\"https:\/\/www.zdigitalagency.com\/fr\/z-services\/ai-web-development-agency\/\"><b>Z Digital Agency<\/b><\/a><b> \u2013 nous coupons court au bruit et livrons des solutions IA qui produisent des r\u00e9sultats concrets<\/b><span style=\"font-weight: 400;\">. Nous sommes un collectif de plus de 40 entrepreneurs qui savent qu\u2019il n\u2019y a pas de raccourcis. 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Pr\u00e9cis, concret et sans obligation.[\/vc_column_text][nectar_btn size=\u00a0\u00bblarge\u00a0\u00bb button_style=\u00a0\u00bbregular\u00a0\u00bb button_color_2=\u00a0\u00bbAccent-Color\u00a0\u00bb icon_family=\u00a0\u00bbnone\u00a0\u00bb text=\u00a0\u00bbR\u00e9server mes 30 minutes gratuites\u00a0\u00bb url=\u00a0\u00bb\/fr\/contact\/\u00a0\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; 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