{"id":5346,"date":"2025-12-18T12:13:17","date_gmt":"2025-12-18T11:13:17","guid":{"rendered":"https:\/\/www.zdigitalagency.com\/?p=5346"},"modified":"2026-02-10T16:17:14","modified_gmt":"2026-02-10T15:17:14","slug":"prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b","status":"publish","type":"post","link":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/","title":{"rendered":"Prospection LinkedIn : Sales Navigator &#038; LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zdigitalagency.com\/fr\/fr\/fr\/fr\/z-services\/lead-generation-agency\/b2b-lead-generation-agency\/\">G\u00e9n\u00e9rer des leads de haute qualit\u00e9 sur LinkedIn est essentiel pour les entreprises B2B<\/a>. Avec plus d&rsquo;un milliard d&rsquo;utilisateurs dans le monde et 65 millions de d\u00e9cideurs, LinkedIn est la plateforme la plus puissante pour la prospection. Mais comment utiliser efficacement LinkedIn Sales Navigator et LinkedIn Ads pour acqu\u00e9rir des leads ? Dans ce guide, nous d\u00e9taillons des strat\u00e9gies \u00e9prouv\u00e9es pour maximiser le potentiel de LinkedIn.<\/span><\/p>\n<h2><b>Pourquoi utiliser LinkedIn pour la g\u00e9n\u00e9ration de leads ?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>80 % des leads B2B proviennent de LinkedIn<\/b><span style=\"font-weight: 400;\"> (Source : LinkedIn Business)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>62 % des marketeurs B2B affirment que LinkedIn g\u00e9n\u00e8re des leads avec un taux de conversion deux fois sup\u00e9rieur aux autres plateformes sociales<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les publicit\u00e9s LinkedIn ont un taux de conversion 2 fois plus \u00e9lev\u00e9 que les autres plateformes publicitaires<\/b><span style=\"font-weight: 400;\"> (Source : <a href=\"http:\/\/hubspot.fr\">HubSpot<\/a>)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Contrairement aux autres r\u00e9seaux sociaux, LinkedIn est con\u00e7u pour le networking professionnel. Cela signifie que les utilisateurs sont d\u00e9j\u00e0 dans un \u00e9tat d\u2019esprit business, ce qui facilite la connexion avec les d\u00e9cideurs et la conclusion d&rsquo;affaires.<\/span><\/p>\n<h2><b>Exploiter LinkedIn Sales Navigator pour la g\u00e9n\u00e9ration de leads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn Sales Navigator est un outil premium con\u00e7u pour une prospection cibl\u00e9e. Voici comment l&rsquo;utiliser efficacement :<\/span><\/p>\n<h3><b>1. Recherche avanc\u00e9e &amp; ciblage<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez des filtres comme l&rsquo;industrie, la taille de l&rsquo;entreprise, le poste et la localisation pour trouver des prospects \u00e0 forte valeur ajout\u00e9e.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enregistrez vos recherches et recevez des alertes lorsque de nouveaux leads correspondent \u00e0 vos crit\u00e8res.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Priorisez les leads avec la fonctionnalit\u00e9 \u00ab\u00a0Spotlight\u00a0\u00bb, qui montre qui a interagi avec votre contenu.<\/span><\/li>\n<\/ul>\n<h3><b>2. Listes de leads &amp; comptes<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organisez les prospects en listes selon leur priorit\u00e9 et niveau d&rsquo;engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recevez des notifications lorsque les leads changent d&#8217;emploi ou publient du contenu pertinent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Synchronisez les listes avec votre CRM pour une meilleure int\u00e9gration du workflow.<\/span><\/li>\n<\/ul>\n<h3><b>3. Approche personnalis\u00e9e<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envoyez des messages InMail avec un taux de r\u00e9ponse 300 % plus \u00e9lev\u00e9 que les emails classiques.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez les connexions mutuelles pour r\u00e9chauffer votre approche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagez-vous avec le contenu des prospects avant d\u2019envoyer un message pour \u00e9tablir un lien.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrez nos services de marketing LinkedIn ici.<\/span><\/p>\n<h2><b><a href=\"https:\/\/www.zdigitalagency.com\/fr\/fr\/fr\/contact\/\"><img decoding=\"async\" class=\"aligncenter wp-image-5640 size-full\" src=\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/12\/CTA-THOMAS-FOND-ROSE-FR.png\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/12\/CTA-THOMAS-FOND-ROSE-FR.png 600w, https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/12\/CTA-THOMAS-FOND-ROSE-FR-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\nLancer des publicit\u00e9s LinkedIn performantes<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zdigitalagency.com\/fr\/fr\/fr\/fr\/z-services\/lead-generation-agency\/linkedin-lead-generation-agency\/\">Les LinkedIn Ads peuvent consid\u00e9rablement renforcer vos efforts de g\u00e9n\u00e9ration de leads<\/a>. Voici comment mener des campagnes efficaces :<\/span><\/p>\n<h3><b>1. Choisir le bon format publicitaire<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contenu sponsoris\u00e9<\/b><span style=\"font-weight: 400;\"> : Appara\u00eet dans le fil d&rsquo;actualit\u00e9 et g\u00e9n\u00e8re de l&rsquo;engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Message Ads<\/b><span style=\"font-weight: 400;\"> : Messages directs avec des CTA personnalis\u00e9s (taux de conversion jusqu&rsquo;\u00e0 3 fois sup\u00e9rieur \u00e0 l&#8217;email).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Formulaires de g\u00e9n\u00e9ration de leads<\/b><span style=\"font-weight: 400;\"> : Formulaires pr\u00e9-remplis r\u00e9duisant les frictions et augmentant les conversions.<\/span><\/li>\n<\/ul>\n<h3><b>2. Cibler la bonne audience<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez le ciblage par poste, industrie, anciennet\u00e9 et taille d\u2019entreprise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00e9l\u00e9chargez des listes d\u2019emails ou utilisez le retargeting pour engager des leads d\u00e9j\u00e0 qualifi\u00e9s.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Superposez les options de ciblage pour plus de pr\u00e9cision et un meilleur ROI.<\/span><\/li>\n<\/ul>\n<h3><b>3. Optimiser pour la conversion<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testez diff\u00e9rentes cr\u00e9ations et messages (A\/B testing).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez des CTA percutants comme \u00ab\u00a0T\u00e9l\u00e9chargez maintenant\u00a0\u00bb ou \u00ab\u00a0Planifiez une d\u00e9mo\u00a0\u00bb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suivez la performance avec LinkedIn Insights et Google Analytics.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Explorez nos solutions de publicit\u00e9 payante sur LinkedIn.<\/span><\/p>\n<h2><b>Meilleures pratiques pour la g\u00e9n\u00e9ration de leads sur LinkedIn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pour maximiser vos efforts, suivez ces bonnes pratiques :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publiez du contenu expert<\/b><span style=\"font-weight: 400;\"> : Articles et analyses vous positionnent comme une autorit\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interagissez avec les commentaires &amp; messages<\/b><span style=\"font-weight: 400;\"> : Construisez des relations, ne vous contentez pas de vendre.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Utilisez du contenu vid\u00e9o<\/b><span style=\"font-weight: 400;\"> : 75 % des dirigeants regardent des vid\u00e9os li\u00e9es au travail chaque semaine.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analysez et ajustez<\/b><span style=\"font-weight: 400;\"> : Suivez r\u00e9guli\u00e8rement vos performances et affinez votre strat\u00e9gie.<\/span><\/li>\n<\/ul>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn est une mine d\u2019or pour la g\u00e9n\u00e9ration de leads lorsqu\u2019il est utilis\u00e9 strat\u00e9giquement. <a href=\"https:\/\/www.zdigitalagency.com\/fr\/fr\/fr\/fr\/z-services\/digital-advertising-agency\/linkedin-ads-agency\/\">Que ce soit via LinkedIn Sales Navigator pour la prospection ou LinkedIn Ads pour une port\u00e9e payante<\/a>, la cl\u00e9 r\u00e9side dans une approche cibl\u00e9e, un contenu de valeur et une optimisation continue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous voulez acc\u00e9l\u00e9rer votre g\u00e9n\u00e9ration de leads sur LinkedIn ?<\/span> <a href=\"https:\/\/www.zdigitalagency.com\/fr\/fr\/fr\/fr\/contact\/\"><span style=\"font-weight: 400;\">Contactez Z Digital Agency d\u00e8s aujourd\u2019hui<\/span><\/a><span style=\"font-weight: 400;\"> pour un accompagnement expert !<\/span><\/p>\n[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-3-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb centered_text=\u00a0\u00bbtrue\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbsmall_depth\u00a0\u00bb column_border_radius=\u00a0\u00bb20px\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bb8px\u00a0\u00bb column_border_color=\u00a0\u00bb#d31f6a\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text]\n<h3 style=\"text-align: center;\">Testez notre expertise senior gratuitement<\/h3>\n[\/vc_column_text][vc_column_text]<strong>Partagez votre d\u00e9fi actuel<\/strong> et <strong>recevez une solution claire en 30 minutes <\/strong>avec l\u2019un de nos experts seniors. Pr\u00e9cis, concret et sans obligation.[\/vc_column_text][nectar_btn size=\u00a0\u00bblarge\u00a0\u00bb button_style=\u00a0\u00bbregular\u00a0\u00bb button_color_2=\u00a0\u00bbAccent-Color\u00a0\u00bb icon_family=\u00a0\u00bbnone\u00a0\u00bb text=\u00a0\u00bbR\u00e9servez mes 30 minutes gratuites\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.zdigitalagency.com\/fr\/contact\/\u00a0\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>G\u00e9n\u00e9rer des leads de haute qualit\u00e9 sur LinkedIn est essentiel pour les entreprises B2B. Avec plus d&rsquo;un milliard d&rsquo;utilisateurs dans le monde et 65 millions de d\u00e9cideurs, LinkedIn est la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[44,42,45,47],"class_list":{"0":"post-5346","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices-fr","8":"tag-advertising-fr","9":"tag-digital-strategy-fr","10":"tag-lead-gen-fr","11":"tag-marketing-fr"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prospection LinkedIn : Sales Navigator &amp; LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B - Z Digital Agency<\/title>\n<meta name=\"description\" content=\"Prospection LinkedIn : D\u00e9couvrez comment g\u00e9n\u00e9rer des leads B2B qualifi\u00e9s gr\u00e2ce \u00e0 LinkedIn Sales Navigator et LinkedIn Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prospection LinkedIn : Sales Navigator &amp; LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B - Z Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Prospection LinkedIn : D\u00e9couvrez comment g\u00e9n\u00e9rer des leads B2B qualifi\u00e9s gr\u00e2ce \u00e0 LinkedIn Sales Navigator et LinkedIn Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Z Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zdigitalagencyCH\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T11:13:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T15:17:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/07\/LinkedIn-Ads_blog_header_ZDA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Z Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Z Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/\"},\"author\":{\"name\":\"Z Team\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/0cbe13a319630eeefd0e9f2789763a53\"},\"headline\":\"Prospection LinkedIn : Sales Navigator &#038; LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B\",\"datePublished\":\"2025-12-18T11:13:17+00:00\",\"dateModified\":\"2026-02-10T15:17:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/\"},\"wordCount\":943,\"publisher\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/07\/LinkedIn-Ads_blog_header_ZDA.jpg\",\"keywords\":[\"ADVERTISING\",\"DIGITAL STRATEGY\",\"LEAD GEN\",\"MARKETING\"],\"articleSection\":[\"Best practices\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/\",\"url\":\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/\",\"name\":\"Prospection LinkedIn : Sales Navigator & LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B - Z Digital Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/07\/LinkedIn-Ads_blog_header_ZDA.jpg\",\"datePublished\":\"2025-12-18T11:13:17+00:00\",\"dateModified\":\"2026-02-10T15:17:14+00:00\",\"description\":\"Prospection LinkedIn : D\u00e9couvrez comment g\u00e9n\u00e9rer des leads B2B qualifi\u00e9s gr\u00e2ce \u00e0 LinkedIn Sales Navigator et LinkedIn Ads.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#primaryimage\",\"url\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/07\/LinkedIn-Ads_blog_header_ZDA.jpg\",\"contentUrl\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/07\/LinkedIn-Ads_blog_header_ZDA.jpg\",\"width\":1620,\"height\":1080,\"caption\":\"LinkedIn Ads ZDA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.zdigitalagency.com\/fr\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prospection LinkedIn : Sales Navigator &#038; LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#website\",\"url\":\"https:\/\/www.zdigitalagency.com\/fr\/\",\"name\":\"Z Digital Agency\",\"description\":\"A unique collective web and marketing agency in Switzerland and Europe\",\"publisher\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#organization\"},\"alternateName\":\"ZDA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zdigitalagency.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#organization\",\"name\":\"Z Digital Agency\",\"alternateName\":\"ZDA\",\"url\":\"https:\/\/www.zdigitalagency.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2023\/06\/cropped-rsz_1zda_-_logotype_-_planche_zda_-_logo_-_short_sticker_shadow_-_blue.png\",\"contentUrl\":\"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2023\/06\/cropped-rsz_1zda_-_logotype_-_planche_zda_-_logo_-_short_sticker_shadow_-_blue.png\",\"width\":512,\"height\":512,\"caption\":\"Z Digital Agency\"},\"image\":{\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/zdigitalagencyCH\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/0cbe13a319630eeefd0e9f2789763a53\",\"name\":\"Z Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5913c85e691067f27a23d807914b7349df8c3726e6111bd0a3b90ba85f697a3f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5913c85e691067f27a23d807914b7349df8c3726e6111bd0a3b90ba85f697a3f?s=96&d=mm&r=g\",\"caption\":\"Z Team\"},\"sameAs\":[\"https:\/\/www.zdigitalagency.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prospection LinkedIn : Sales Navigator & LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B - Z Digital Agency","description":"Prospection LinkedIn : D\u00e9couvrez comment g\u00e9n\u00e9rer des leads B2B qualifi\u00e9s gr\u00e2ce \u00e0 LinkedIn Sales Navigator et LinkedIn Ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/","og_locale":"fr_FR","og_type":"article","og_title":"Prospection LinkedIn : Sales Navigator & LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B - Z Digital Agency","og_description":"Prospection LinkedIn : D\u00e9couvrez comment g\u00e9n\u00e9rer des leads B2B qualifi\u00e9s gr\u00e2ce \u00e0 LinkedIn Sales Navigator et LinkedIn Ads.","og_url":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/","og_site_name":"Z Digital Agency","article_publisher":"https:\/\/www.facebook.com\/zdigitalagencyCH\/","article_published_time":"2025-12-18T11:13:17+00:00","article_modified_time":"2026-02-10T15:17:14+00:00","og_image":[{"width":1620,"height":1080,"url":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/07\/LinkedIn-Ads_blog_header_ZDA.jpg","type":"image\/jpeg"}],"author":"Z Team","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Z Team","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#article","isPartOf":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/"},"author":{"name":"Z Team","@id":"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/0cbe13a319630eeefd0e9f2789763a53"},"headline":"Prospection LinkedIn : Sales Navigator &#038; LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B","datePublished":"2025-12-18T11:13:17+00:00","dateModified":"2026-02-10T15:17:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/"},"wordCount":943,"publisher":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/07\/LinkedIn-Ads_blog_header_ZDA.jpg","keywords":["ADVERTISING","DIGITAL STRATEGY","LEAD GEN","MARKETING"],"articleSection":["Best practices"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/","url":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/","name":"Prospection LinkedIn : Sales Navigator & LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B - Z Digital Agency","isPartOf":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#primaryimage"},"image":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/07\/LinkedIn-Ads_blog_header_ZDA.jpg","datePublished":"2025-12-18T11:13:17+00:00","dateModified":"2026-02-10T15:17:14+00:00","description":"Prospection LinkedIn : D\u00e9couvrez comment g\u00e9n\u00e9rer des leads B2B qualifi\u00e9s gr\u00e2ce \u00e0 LinkedIn Sales Navigator et LinkedIn Ads.","breadcrumb":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#primaryimage","url":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/07\/LinkedIn-Ads_blog_header_ZDA.jpg","contentUrl":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2025\/07\/LinkedIn-Ads_blog_header_ZDA.jpg","width":1620,"height":1080,"caption":"LinkedIn Ads ZDA"},{"@type":"BreadcrumbList","@id":"https:\/\/www.zdigitalagency.com\/fr\/prospection-linkedin-sales-navigator-linkedin-ads-pour-generer-des-leads-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.zdigitalagency.com\/fr\/home\/"},{"@type":"ListItem","position":2,"name":"Prospection LinkedIn : Sales Navigator &#038; LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B"}]},{"@type":"WebSite","@id":"https:\/\/www.zdigitalagency.com\/fr\/#website","url":"https:\/\/www.zdigitalagency.com\/fr\/","name":"Z Digital Agency","description":"A unique collective web and marketing agency in Switzerland and Europe","publisher":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/#organization"},"alternateName":"ZDA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zdigitalagency.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.zdigitalagency.com\/fr\/#organization","name":"Z Digital Agency","alternateName":"ZDA","url":"https:\/\/www.zdigitalagency.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2023\/06\/cropped-rsz_1zda_-_logotype_-_planche_zda_-_logo_-_short_sticker_shadow_-_blue.png","contentUrl":"https:\/\/www.zdigitalagency.com\/wp-content\/uploads\/2023\/06\/cropped-rsz_1zda_-_logotype_-_planche_zda_-_logo_-_short_sticker_shadow_-_blue.png","width":512,"height":512,"caption":"Z Digital Agency"},"image":{"@id":"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zdigitalagencyCH\/"]},{"@type":"Person","@id":"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/0cbe13a319630eeefd0e9f2789763a53","name":"Z Team","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zdigitalagency.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5913c85e691067f27a23d807914b7349df8c3726e6111bd0a3b90ba85f697a3f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5913c85e691067f27a23d807914b7349df8c3726e6111bd0a3b90ba85f697a3f?s=96&d=mm&r=g","caption":"Z Team"},"sameAs":["https:\/\/www.zdigitalagency.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/posts\/5346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/comments?post=5346"}],"version-history":[{"count":3,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/posts\/5346\/revisions"}],"predecessor-version":[{"id":5760,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/posts\/5346\/revisions\/5760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/media\/4266"}],"wp:attachment":[{"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/media?parent=5346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/categories?post=5346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zdigitalagency.com\/fr\/wp-json\/wp\/v2\/tags?post=5346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}