Backside Shop Mission

Client
Backside Shop
Category
Digital Content Strategy
Tags
Strategy, Marketing, Web Plan
Project url
www.backside-shop.com

How to grow an e-commerce internationally?
Leader in Switzerland for Kitesurf and Paddle equipement, Backside Shop is launching an online strategy with a full e-commerce.

How to grow this e-commerce with a digital strategy that doesn’t involve hundreds of thousands of Swiss Francs of advertizing budget?

The goal was to create a content strategy in 3 languages, that could convert readers into clients and bring the shop to #1 on Google.

What content strategy roadmap?

Still under construction.

How to launch efficient digital marketing campaigns?

By using content, the right inbound marketing loops should be designed. No direct conversion based campagins on FB or Adwords, but rather a client experience, qualification with multiple loops.

Market Strategy 70%
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Marketing Strategy 99%
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Digital Strategy 90%
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Planning Strategy 87%
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Olivier Bell, Digital Manager of Backside Shop.

The Project in numbersĀ 

Coming soon.
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