TotalYmage Mission

Client
TotalYmage
Category
Go-to-Market Strategy
Tags
Strategy, Innovation, Product Roadmap
Project url
www.totalymage.com

How to select verticals?
The Go-to-market strategy for TotalYmage required a deep understanding of the technology. Indeed lots of application were possible.

The strategy was created as a 2 iteration project: First the B2B focus, and then a B2C public as a SaaS application.

The goal was to simplify the sale roadmap and to anticipate client adoption rate.

What product development roadmap?

The challenge was to initiate a product roadmap that could fit the first sale need and then create the conditions for a B2C approach.

A full audit of the development capacities and need was conducted.

How to launch an innovative technology?

Such an immersive state-of-the-art technology has to find its market-fit. The strategy challenge was to define the ideal client(s) and the sales channels.

The result was to create use cases and identify which customer pain points to focus on.

Market Strategy 70%
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Product Strategy 68%
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Investment Strategy 90%
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Planning Strategy 87%
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The Project in numbers 

An 360° immersive technology to create 360° video stories to communicate, work and sell. A new usage of the internet, fully immersive and interactive. A real challenge and a massive market opportunity.
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Months on the project
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experts involved
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hours over the phone
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possible applications
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competitors analyzed
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months roadmap created