Why email marketing is a game-changer for your business?
Email marketing remains one of the most powerful tools for businesses, especially for companies in Switzerland with 10-200 employees. But let’s be real—just sending emails isn’t enough. If your open rates are low and your click-through rates (CTR) are disappointing, your campaigns aren’t working.
- According to Mailchimp the average email open rate across industries is 21.33%, while the average CTR is just 2.62%
- And 47% of recipients open an email based on the subject line alone (source: OptinMonster)
So… How do you improve your email marketing performance? Let’s break it down.
The key elements of an optimized email marketing campaign
1. Crafting the perfect subject line
Your subject line determines whether your email gets opened or ignored.
What makes a great subject line?
- Keep it short (6-10 words work best)
- Personalize it (using a recipient’s first name can increase open rates by up to 25%)
- Create urgency (“Last chance to save 20% today!”)
- Avoid spam triggers (Words like “FREE” or “WIN” can send your email to spam)
Pro Tip: A/B test subject lines on a small segment before sending to your full list.
2. Segmenting your email list for better engagement
One-size-fits-all emails don’t work. Segmented campaigns drive more revenue than non-segmented ones. According to HubSpot and some of their data, it could be up to 750% more. Impressive, right?
How to segment your list?
- By engagement (active vs. inactive subscribers)
- By purchase history (repeat buyers vs. new customers)
- By demographics (location, age, or job role)
- By behavior (website visits, previous email interactions, or product interest)
Pro Tip: Use automation to send emails based on user behavior.
3. Writing emails that convert
Opening the email is just the first step. Now, you need to make them click.
How to Improve click-through rates (CTR)?
- Keep it concise (no one reads a wall of text—use short paragraphs and bullet points)
- Use strong CTAs (clear, action-driven text like “Buy Now” or “Get Started Now”)
- Optimize for mobile (Over 50% of emails are opened on mobile devices)
Pro Tip: Use AI tools to generate unique content ideas tailored to your audience. Check out this guide on how to generate unique content with AI.
4. Timing and frequency: When to send emails
Sending emails at the wrong time can kill your engagement.
Best practices for email timing
- Best days to send: Tuesday and Thursday have the highest open rates
- Best time to send: Studies show 10 AM and 2 PM are the best times
- Avoid overloading your audience: Sending more than 2-3 emails per week can lead to unsubscribes
Pro Tip: Test different send times and analyze results. Your audience might respond differently than general benchmarks.
5. A/B Testing: The secret to continuous improvement
Even if your emails are performing well, there’s always room for improvement. A/B testing allows you to optimize your email marketing strategy.
What to A/B test?
- Subject lines (curiosity vs. urgency-driven)
- CTA placement (above vs. below the fold)
- Email design (plain-text vs. images)
- Send times (morning vs. evening)
Pro Tip: Test one element at a time to know exactly what’s driving results.
6. Deliverability: ensuring your emails land in the Inbox, not spam
Even the best-crafted email won’t matter if it never reaches your audience’s inbox. Email deliverability is a crucial factor that directly affects your open rates and CTR.
How to improve deliverability?
- Authenticate your emails (wse SPF, DKIM, and DMARC to prevent spoofing and improve credibility)
- Avoid spammy content (words like “free,” “limited-time offer,” and “win” can trigger spam filters)
- Clean your email list regularly (remove inactive subscribers to maintain a high sender reputation)
- Use a verified email-sending domain (Sending from @gmail.com or @yahoo.com for business emails lowers credibility)
Pro Tip: Use tools like Google Postmaster or Mail Tester to check your email reputation and spam score before sending large campaigns.
7. Email marketing automation
Automation can save time, increase engagement, and improve conversions, but only if done correctly.
Best email automation strategies
- Welcome sequences (engage new subscribers immediately with a well-crafted onboarding sequence)
- Drip campaigns (send automated emails over time to nurture leads and guide them toward a sale)
- Cart abandonment emails (recover lost sales by reminding users about items left in their cart)
- Re-engagement campaigns (target inactive subscribers with compelling offers or content)
Pro Tip: Personalization + automation is a game-changer. Emails with personalized content generate on average 50% higher open rates according to our data.
Final thoughts: Do you prefer to struggle or let us handle It?
You now know what it takes to improve email open and click-through rates—but the question is, do you have the time and expertise to do it yourself?
Let’s be real: email marketing is more complex than it looks. You can either:
- Spend hours testing, tweaking, and hoping for better results
- Let an expert (or discover why you should hire a CMO on demand) handle it and start seeing real ROI from your email campaigns
Next step? Let’s optimize your email marketing!
If you want to stop struggling and start seeing real email marketing success, we should talk. Get in touch and let’s create email campaigns that actually convert.
