Alfavin.ch Mission

Client
Alfavin.ch
Category
E-commerce growth
Tags
Strategy, Wed Development, Marketing, SEO, SEM
Project url
www.alfavin.ch

Building a brand new e-commerce website:
1. We built a new Prestashop website and integrated all existing contents.

2. We developed an wine subscription system to handle payments and subscription management.

3. We developed back-end logistics solutions integrated with the Swiss Post.

4. We operated a full rebranding of the website.

New Marketing Strategy:

1. Rebuilt the entire website SEO to focus the traffic on long tail keywords in 3 languages in Switzerland.

2. Developed an SEM (Adwords & FB Ads) strategy on wine subscriptions and 400+ wines

3. Developed a new content strategy: around wine to provide SEO depth

4. Developed a weekly communication strategy through emailing, retargeting and automated email loops for each category of customers

2. We built a new communication branding and focus, as well as an emailing acquisition strategy.

3. We built an full SEM (Adwords & FB Ads) strategy.

Brand Strategy 80%
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Web development 90%
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SEM Strategy 95%
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Marketing Strategy 98%
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Alfavin.ch Mission in numbersĀ 

The leading online wine shop in Switzerland for Italian & Spanish wines.
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Months in the mission so far
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different experts were involved
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Sales increase (Y to Y)
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Traffic increase
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Client acquisition increase
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increase in the conversion rate