Google Analytics 4 tracking setup agency
A successful Google Analytics 4 (GA4) tracking setup is essential for understanding user behavior on your website. Is your data in GA4 reflecting reality? At Z Digital Agency, we help Swiss SMEs optimize their GA4 and Google Tag Manager (GTM) tracking setup to ensure accurate data and better decisions.
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senior experts
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clients
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One team
for all digital aspects
Ensure data accuracy before scaling your marketing
Without reliable tracking data, every marketing decision becomes a guess. Before investing more in acquisition or automation, your GA4 setup must give you full visibility across the funnel. Our audits often reveal blind spots that cost SMEs both budget and growth opportunities.
What does a proper Google Analytics 4 tracking setup include?
A robust Google Analytics 4 tracking setup is the cornerstone of accurate digital performance analysis. It includes:
- Complete tag implementation across all key pages
- Custom event tracking tailored to your customer journey
- Server-side tracking and CRM integration
Why data in GA4 doesn’t always match reality
Many Swiss businesses face data discrepancies due to poor configuration. Misfired events, outdated tag setups, and unfiltered bot traffic all distort the picture. Our audits reveal that over 60% of SMEs are missing 20-40% of critical data points in GA4.
Why working with a Google Analytics 4 tracking setup agency changes everything
Doing it in-house often means relying on assumptions. Working with Z Digital Agency means:
- Custom setup aligned with your funnel
- Real-time validation for all devices
- Cross-tool compatibility with CRM, ads, and forms
How Z Digital Agency manages your GA4 tracking setup step by step
Our method ensures robust implementation and reliable results:
- We begin with a full audit and tag inventory.
- We run tests to validate key conversions and debug existing tags.
- We start with naming conventions, then event mapping.
- All tracking is server-side compliant, ensuring compliance.
- Dashboards and alerts provide full visibility on conversions and ROI.
We also specialize in developing and deploying dynamic cookie banners that adhere to legal standards while maintaining user experience.
Let the ZDA Team handle your Google Analytics objectives.
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Looking for Google Analytics Agency that delivers?
Get a full team among 40+ experts, as a flexible task force for your Google Analytics requirements, for on average the cost of a single employee. We adapt our Google Analytics strategies to your actual needs, we build the right tools and campaigns, then we track everything. It is in our entrepreneurial DNA. Tell us about your Google Analytics needs, we will first craft a strategic plan with you, then you’re free to do it with us, or on your own. Flexible, entrepreneurial and results-oriented, we said.
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You’d like to handle your Google Analytics in-house ? No problem, let us train your team on the latest Google Analytics best practices, no blabla, only a tailored Google Analytics training for your company.
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Every mission we take is starting with a free audit session, to ready understand if we are the best to answer your needs.
