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Audit, Tracking and Set Up of Google Analytics and Google Tag Manager

Leading Google Analytics Agency in Switzerland to better track, audit, and set up your Analytics and Tag Manager accounts

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Why is Google Analytics tracking so important?

Google Analytics serves as the backbone of digital marketing by providing insights that drive strategic decisions and enhance user engagement. At Z Digital Agency, we understand that accurate data is crucial for understanding customer behavior, optimizing marketing campaigns, and improving overall website performance. Our approach ensures that businesses can leverage these analytics to tailor their offerings, predict market trends, and achieve a competitive edge. By implementing comprehensive tracking systems, we help you transform raw data into actionable insights, thus optimizing your digital footprint and increasing ROI.

What are the main and latest issues with Google Analytics tracking and setup (nLPD, GDPR, DMA)?

Navigating the complexities of compliance, such as the Next Legal Privacy Directive (nLPD), General Data Protection Regulation (GDPR), and Digital Markets Act (DMA), is critical for businesses operating online. These regulations impact how companies collect, store, and use data, demanding a nuanced approach to Google Analytics setups. Z Digital Agency specializes in compliance-ready setups that protect user privacy while maintaining the integrity of your data collection. We address these challenges head-on, ensuring that your analytics practices are not only compliant but also optimized for the evolving digital landscape.

How to install and optimize your tracking with Google Analytics?

Installing and optimizing Google Analytics involves more than just placing a piece of code on your website. At Z Digital Agency, our process begins with a thorough audit of your existing systems to identify any gaps in data collection or analytics. We then tailor a setup that includes advanced tracking solutions like event tracking, custom dimensions, and enhanced e-commerce analytics to capture the full scope of user interactions.

Continuous learning

Our team also focuses on continual optimization and training, enabling your internal teams to understand and use Google Analytics effectively. This hands-on approach ensures that your analytics system grows with your business, providing relevant insights at every stage.

What is Z Digital Agency doing with Google Tag Manager and Google Analytics (reports, enhanced conversions, cookie banners, attribution, server-side tracking)?

Our work with Google Tag Manager and Google Analytics extends beyond basic tracking. Z Digital Agency excels in leveraging these tools to create sophisticated, customizable solutions tailored to specific business needs. From setting up enhanced conversions for better attribution of sales to implementing server-side tracking for increased data security, our expertise is comprehensive.

We also specialize in developing and deploying dynamic cookie banners that adhere to legal standards while maintaining user experience. Our bespoke reports are crafted to provide clear, actionable insights, empowering clients to make informed decisions quickly and efficiently.


Let the ZDA Team handle your Google Analytics objectives.

Our Google Analytics experts within the Digital Advertising Agency

Meet our senior experts, leading the Digital Advertising department of ZDA

Our other Digital Advertising Agency services

We handle your Digital Advertising needs, from A to Z.

Looking for Google Analytics Agency that delivers?

Get a full team among 40+ experts, as a flexible task force for your Google Analytics requirements, for on average the cost of a single employee. We adapt our Google Analytics strategies to your actual needs, we build the right tools and campaigns, then we track everything. It is in our entrepreneurial DNA. Tell us about your Google Analytics needs, we will first craft a strategic plan with you, then you’re free to do it with us, or on your own. Flexible, entrepreneurial and results-oriented, we said.

Our Google Analytics Agency trainings

You’d like to handle your Google Analytics in-house ? No problem, let us train your team on the latest Google Analytics best practices, no blabla, only a tailored Google Analytics training for your company.

Advertising Online Courses

Our courses offer hands-on training, guided by industry experts, to make you confident and independent in digital advertising.


Well you’re in good company…

You are one call away from starting a great story

Every mission we take is starting with a free audit session, to ready understand if we are the best to answer your needs.

3 locations: Switzerland, France, Germany